Public qualifier
Life, ACA, and Medicaid signals, filed only with consent.
The score updates as the household changes. The TCPA box starts unchecked. A verified agent receives the row only after that consent is explicit.
New home mortgage
+40. Usually points at term sized to the note, not a permanent plan.
Newborn
+30. Income replacement for the years the child is dependent.
Business principal
+25, plus +20 when the email domain is the company domain.